A local restaurant owner uses this tagline to promote his small chain of (of course) steak houses. This kitschy slogan made me think about traditional publishers and their value proposition: selecting manuscripts and turning them into books that people want to buy, and doing this consistently. In a way, they stake their reputations (brands) on [...]
There are complex brand issues that emerge from the “author-as-brand” versus the “publisher as brand” evolution (assuming the publisher was ever really the true brand). To me the central question is: What’s the relationship between the author’s brand and the publisher’s brand? In what model might they coexist in the marketplace? Hold that thought.
At the [...]
We at Creative Byline subscribe to many newsfeeds, blogs, and newsletters about publishing and writing. As a result, we come across many interesting perspectives and new insights about the business. Here are a few from the last week or so:
On her blog, Gretchen McNeil featured an interview with agent Ginger Clark about the trends in [...]
Here’s another theme from the O’Reilly Tools of Change for Publishing conference last month in New York: E-readers. New versions were demoed and, the day before the conference, Amazon had announced they would start delivering the updated version of their popular Kindle Reader. There have also been many articles and blog posts declaring the “death [...]
February 20, 2009 – 10:16 am
I attended the O’Reilly Tools of Change for Publishing conference last week in New York. It was well attended by an interesting mix of old-world publishing types and new-media technology types. There were a lot of predictions and pontifications, but some common themes emerged. I’ll share a few of them—at least as I saw them—over [...]
January 22, 2008 – 11:10 am
St. Martin’s Press is our first client that publishes adult fiction and nonfiction, and we’re guessing lots of writers are as excited as we are–especially since St. Martin’s is normally closed to unagented writers. You’ll see their logo on Creative Byline’s front page under “Coming Soon,” which means that as soon as we finalize some [...]
October 5, 2007 – 9:00 am
It’s audacious of us to think we can change the submission process—or it would be, if we hadn’t done our homework. But we have. And we know that editors really do want to receive manuscripts, but only certain kinds of manuscripts, i.e., the ones they happen to be looking for at the moment. So we [...]
October 3, 2007 – 12:05 am
The submission process is every writer’s favorite whipping boy. Writers complain about having to wait six to 12 months for a response to their submissions, and when a response finally does arrive, it rarely contains any feedback about how to make the manuscript stronger. Furthermore, writers are frustrated by the lack of access as more [...]
